Our review
Where football meets Moroccan pop art
JUJ — meaning “two” in Darija — is the concept store born from a collaboration between Achraf Hakimi, PSG and national team star, and Hassan Hajjaj, the photographer-artist dubbed the “Andy Warhol of Morocco.” Located on Rue Aziz Bellal in the Maarif district of Casablanca, the space is far more than a simple café: it’s a cultural crossroads where Moroccan popular tradition and contemporary creation coexist without compromise.
Hassan Hajjaj’s visual universe
Every square inch of JUJ is a work of art in itself. The decor recreates the universe of Moroccan street vendors — stacked soda crates, omnipresent checkerboard patterns, saturated colors — all filtered through Hajjaj’s pop and maximalist aesthetic. The walls, furniture, light fixtures and even accessories bear the artist’s signature. It’s a space designed to be photographed, but one that also functions as an authentic living space. The black and white checkerboard, a nod to Hakimi’s football career, has become the venue’s iconic element.
The café and boutique
On the food side, JUJ offers a simple menu rooted in Moroccan popular culture: mint tea, coffee, juice, snacks and pastries. The idea isn’t to offer a gastronomic menu but to recreate the atmosphere of a neighborhood café — board games, lively conversations — in a contemporary setting. The boutique carries exclusive JUJ-branded merchandise: t-shirts, caps, mugs and collector’s items.
Our verdict
Rated 4.2/5 on Google, JUJ is above all a cultural experience. The opening attracted the cream of the Moroccan scene — Draganov, Stormy, Yassine Bono, Azzedine Ounahi — and the venue continues to draw curious visitors and art lovers. If you’re in Maarif, it’s a mandatory detour, if only for the unique aesthetic and the energy of the place. Terrace available, wifi and air conditioning. Rue Aziz Bellal, Casablanca.
